Memobottle: A Simple, Beautiful Idea

The company says it well: “Flat is the new round.”

The memobottle A6 is a reusable water bottle that, due to its unique design, allows it to fit comfortably into your computer case, handbag or pocket.

It’s made from food safe recycled plastic, which is both strong and leak proof.

The A6 branding gives away the size – exactly matching the international paper size A6. Filled up, the bottle can hold 375 ml (13 fl oz) of water.

So, apart from its’ chic, stylish appearance, what advantages does it offer?

Firstly, it can help benefit the environment.

To understand how, reflect for a moment on this:

In 2014, more than 50 billion single-use water bottles were sold globally. This equates to thousands of bottles (mostly non-biodegradable plastic) being used and discarded every second.

Reusable water bottles, such as memobottle, can definitely help ease the environmental problems of plastic pollution.

A second benefit of memobottle is cost.

It’s estimated that bottled water is about 1,400 times more expensive than tap water.

But wait, surely tap water is not as safe or beneficial as bottled water?

Well, in most Western nations, tap water is highly regulated and safe to drink. However, many people (including myself) choose to filter their tap water for added safety assurance and taste improvement.

Even with the extra cost of filtering tap water – it’s still much cheaper than bottled water.

Memobottle originally launched in 2014 in a slightly larger A5 size.

A Kickstarter campaign for the product reached its’ crowdfunding goal of $15,000 in just 36 hours. At the end of the campaign’s 45 days, memobottle had raised over $260,000 and sold 10,000 bottles. An impressive feat.

Since then, the company has expanded to become a global business with seven warehouses. Orders ship to 72 countries.

I personally love the design of memobottle, and I’m not alone in this. Recently, the Museum of Modern Art in Austria decided to include memobottle in one of its’ collections.

If you want to get your hands on a memobottle, jump over to Amazon, which offers the product in A5 and A6 sizes. Expect to pay about $30 for the A5, and $23 for the A6.

Craig J Todd – Freelance writer with a passion for tech, trends and simplicity.

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