A few days ago, my brother sent me a link to a YouTube video that he described as “compelling and thought provoking”. Now, my brother is certainly not the type of person who’s prone to exaggeration or overstatement. So, naturally, his comments piqued my interest, and I quickly found the time to watch the one-hour video.
What did I think?
I was mesmerised. And I think you will be too.
I’ve embedded the video into this post, but let me give you some brief details before you click play…
As regular readers of Eco Tech Daily will know, I’ve been fascinated by the rapid transformation of lightbulbs in recent years. (Please see my article 2015: The Year of the LED).
Not so long ago, consumers had only three options when choosing a lightbulb.
The traditional incandescent lightbulb. Which offered warm light, but suffered from short lifetimes and expensive running costs.
The halogen lightbulb. This improved on the technology used by incandescents, and offered smaller bulbs with high-intensity light. Halogen lightbulbs also had better energy-efficiency (i.e., were cheaper to run) than incandescents.
“Sustainable energy is the fundamental problem the world faces.” – Elon Musk
Every generation needs a pioneer who can transform industries and societies.
Elon Musk certainly fits this mold.
Musk, 43, was a co-founder of PayPal, who after selling his holdings in that company, looked for ways he could help the world through green, innovative and futuristic businesses.
You may not know his name, but it is likely you have heard of Tesla – his increasingly successful electric car company.
Musk is also the CEO of SpaceX, who is developing the tools and technology to allow us to live in space. And finally, he is the Chairman of SolarCity, his renewable-energy company specializing in Solar Power for both homeowners and businesses.
Musk is such an important figure in the way our future is developing that it is worth looking in more depth at each of his major commercial offerings.